Microsoft kicked off their Xbox One marketing campaign with an expensive commercial featuring Steven Gerrard, Zachary Quinto and launch line up games – Titanfall, Ryse, Forza 5, FIFA 14, & Dead Rising 3.

“This is an invitation to a new generation. Where your games and entertainment are no longer separated, but together in one. This is an invitation from the all-in-one, Xbox One. Jump ahead.”

The commercial costs reportedly exceed $100 million (£62m), according to industry sources.

Xbox One is scheduled for release in several territories on 22 November, 2013 for £430/€500/$500.


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