Releasing a new Assassin’s Creed title each year isn’t a issue, providing quality content remains high, according to Ubisoft Montreal CEO Yannis Mallat.

In an interview with Eurogamer, Mallat was asked if fans will become less interested with the yearly release cycle, he denied and said:

“The players will tell us. Right now there are more and more coming into the franchise, so I don’t see that day. It’s our breakthrough. When you have quality content, the frequency of coming out with the game is not an issue at all.”

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“On the contrary, people expect more and more of that content. So it’s natural to be able to provide that content. The gamers are happy and it’s our job to make them happy,” he added.

Currently, it is difficult to argue otherwise given Assassin’s Creed III was the biggest game in Ubisoft’s history, shifted a staggering 12 million copies since its November 2012 launch. Thanks to Ubisoft’s multi-studio approach, that’s possible to create a new game every year.

When we say we are annualising the franchise, we don’t say the teams only have one year to work on a project. Assassin’s Creed is mature enough in terms of reaching the critical mass of players and community, but also in terms of envisioning enough content for years to come, and in terms of technology to sustain all that.

And more importantly, it’s mature enough in growing the talent and the core teams so we can have several core teams working on the next one and other projects on the brand,” Mallat explained.

“That’s why every Assassin’s Creed has one dedicated core team working more than one year on their projects. We call that a roadmap. It takes into account the creative content – the settings, the where and what – the technology and the team.

We have several teams. So they are resting. The team that has delivered Assassin’s Creed III, they’re not working on Black Flag. They’re resting. They are refreshing their minds and then working on something else that is not announced,” he concluded.

Previously, Ubisoft Toronto is already working on next Assassin’s Creed game.

Assassin’s Creed IV: Black Flag will launch on October 29th in the US, and November 1st everywhere else for PS3, PS4, Xbox 360, PC and Wii U.

 

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