Assassin’s Creed franchise started off as a trilogy but now Ubisoft has planned to turn it into a long running franchise.

Speaking to CVG, Assassin’s Creed III creative director Alex Hutchinson defended Ubisoft’s decision to release the IP annually, stating it’s all part of the triple-A process. 

Ubisoft: 'Assassin’s Creed is a franchise, like Mario or Resident Evil' 1

“Since when is something less amazing if you get a new one every year?” he said. “If Breaking Bad was shown twice a week I’d watch it twice a week. If Radiohead put out an album every six months I’d gladly buy one every six months.

“If people want these massive triple-A blockbusters, people will have to accept that we have to make our money back somehow. It’s rare that you’ll make your money back on the first one. Assassin’s Creed III is a huge undertaking – we went back to basics on a number of things, including tech. “Any revenue that a publisher can get to make riskier projects is cool with me. People say it’s the dark side of capitalism but it’s more like communism; we have big projects whose success pay for the little projects.”

Hutchinson added Assassin’s Creed is no longer just a trilogy, but seen as a franchise by Ubisoft, and like other high-profile franchises, it will have its “ups and downs.”

“We were reading reviews about Assassin’s Creed Revelations and a few people were asking whether this was the end of the franchise, and we were thinking ‘er slow down’,” he said. “I mean, I’m no huge fan of Metacritic but the game got an eighty on there. That’s not too bad really.

Ubisoft: 'Assassin’s Creed is a franchise, like Mario or Resident Evil' 2

“The way we see Assassin’s Creed III now is as a franchise, like Mario or Resident Evil, that will have its ups and downs. It wasn’t the original plan to be an ongoing series, no, but it became the plan. The curse of success, for want of better phrase.

“But if you can keep a series interesting and fresh then I don’t see why it shouldn’t go on. Nintendo has been great at reinvigorating their franchises, as have other Japanese companies, so we feel we can too.”

Previously, Alex Hutchison said ‘Making Games Too Long Is Disastrous.’ and Journalists Show ‘Subtle Racism’

Assassin’s Creed III will release on October 30 for PS3, Xbox360 and on November 20 for PC.


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