Microsoft executive claimed that Sony’s next week PlayStation Meeting is important for the industry, but won’t attract much appeal from the mass demographic.

In an interview with MCV, Microsoft UK’s director of marketing, Jonathan Grimes said that the upcoming Sony event will be “important for the industry”, but “Whatever gets announced on February 20, the majority of UK consumers won’t know.”


“Our job is not to get lost in the industry chatter, but to ensure that the consumers going into stores, going online, still experience Xbox. The announcement is important for the industry, but it is also important to remember who is buying right now.”

He further adds, “Ten years ago, to think we would be the leader in our second generation is a  achievement, We have great people that have been with us a long time, and now it’s about strengthening that team.”

“But what has got us to where we are today is not going to be what gets us through the next ten years. Now we’ve also got to start from scratch when thinking about the future. Driving  creativity, whether around marketing, retail or new business models, is key for us.”

What do you think about the above statement?


You can like our page on Facebook, follow us on Twitter, or add us to your circle on Google+ to keep yourself updated on all the latest news around the web.

Pin It on Pinterest