Microsoft executive claimed that Sony’s next week PlayStation Meeting is important for the industry, but won’t attract much appeal from the mass demographic.
In an interview with MCV, Microsoft UK’s director of marketing, Jonathan Grimes said that the upcoming Sony event will be “important for the industry”, but “Whatever gets announced on February 20, the majority of UK consumers won’t know.”
“Our job is not to get lost in the industry chatter, but to ensure that the consumers going into stores, going online, still experience Xbox. The announcement is important for the industry, but it is also important to remember who is buying right now.”
He further adds, “Ten years ago, to think we would be the leader in our second generation is a achievement, We have great people that have been with us a long time, and now it’s about strengthening that team.”
“But what has got us to where we are today is not going to be what gets us through the next ten years. Now we’ve also got to start from scratch when thinking about the future. Driving creativity, whether around marketing, retail or new business models, is key for us.”
What do you think about the above statement?
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im sorry to say it, but xbox isnt the leader anymore. lol
playstaion is kicking xbox's ass when it comes to sales at the moment, so dont be surprised if PS4 dominates the new generation consoles
Based on what fact is the Playstation 3 selling better right now? on various of charts the Wii is the leader right now with the Xbox 360 as second, look at a website like vgchartz for example.
Umm.. Wii is the leader by 30 million units… Just saying..
What I think? Simple. Microsoft is just too lazy to think about developping the Xbox 720 so they're waiting for the PS4 to come and "copy" most of the features.
Microsoft need to stop talking. They come late into the gaming industry, get their ass whiped by the PS2, release the 360 before the PS3 by a year and still manages to lose in sales "yes PS3 has outsold the 360 just recently"… Get your heads out of your asses Microsoft, your xbox is the worst gaming console in the industry along side your lack of exclusive games. When you make a gaming system like the PS2 or the N64, than come and have the balls to talk like that :)
This is a bad comment on microsoft's part. They've become too comfortable and this is ging to ruin them. They're not the leaders in the gaming industry. If in terms of sales they mean, then I'd say nintendo's wii is still leading, while ps3 just beat microsoft. But have they considered the buyer's loyalty? If they don't pay much attention to their buyers, they might lose them.
i think the xbox beats the playstation
lol I don't understand why XBOX is so cocky. The 360 upon release was shit. Lets put it this way…
PS3 had FREE ONLINE, Wi-Fi built-in, 3-D and 2-D blu-ray player, and to top it off, remote controllers that charge. You got all of this right out of the box. Also, the first line of PS3's didn't crap out like the 360s did with the red ring virus. If it wasn't for dumbass people believing Xbox Live better than PS# online, xbox would be no more. Now that Bungie is making games for all systems, Xbox will have some trouble.