“Boyfriend” is a song by Canadian recording artist Justin Bieber, released as the first single from his upcoming third studio album, Believe (2012).
It was written and produced by Mike Posner and Mason Levy, with additional writing by Bieber and Matthew Musto.
Take a look at the music video after the break:
Island Def Jam Music Group commissioned a music video. The original concept for Justin Bieber‘s “Boyfriend” video, under the direction of Colin Tilley, included Justin being groped by several female hands, dancing in front of a large white spotlight a la Michael Jackson, posing menacingly in front of a fire and floating underwater.
It was quite ominous and abstract, but visually striking and a much more mature feeling than what we expected from Bieber. Maybe a little bit too mature, since the singer scrapped all that in favor of riding around in cars and having a rooftop dance party with a Selena Gomez-look-alike.
Director X, who helmed the second and final version of “Boyfriend”, says as much. ”It was just cars and the simplicity that they liked,” he told MTV. “Cars, girls, just young people hanging out, having fun, that kind of thing. When I heard it, I thought that’s what it should be… From what they wanted to do with Justin and the song and who he is and his age now, I thought that was it. They should expect the Justin they know, just a little more grown-up.”
What do you think of “Boyfriend”? Would you rather they had stuck with the original concept, or is the final version the way it should have always been? Let us know in the comments below
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