Take-Two Interactive announced that Rockstar’s open world, action-adventure, Grand Theft Auto V has raked up more than $800 million on its first day retail sales.

The game launched on September 17 for PS3 and Xbox 360. The sales figure doesn’t include Japan and Brazil.

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“All of us at Take-Two are thrilled with the initial response to ‘Grand Theft Auto V.’ Once again, the team at Rockstar Games have outdone themselves, setting the entertainment industry’s new standard for creativity, innovation and excellence,” said Strauss Zelnick, Chairman and CEO of Take-Two.

Beginning at midnight on Monday, consumers around the world gathered in anticipation to be among the first to experience the evolution of this remarkable series. In North America alone, more than 8,300 stores opened their doors at midnight to welcome fans whose loyalty and enthusiasm were rewarded with what The New York Times called ‘the most immersive spectacle in interactive entertainment.’

We are incredibly proud of Rockstar Games’ creative achievement and could not be more pleased with the success of this launch.”

In UK, GTA V currently holds the record as the biggest video game launch in history, generated over £65 million selling 1.57 million units within its first 24 hours on sale, according to Chart Track.

The record was previously held by Activision’s Call of Duty: Black Ops which generated £58 million selling 1.41 million units on its launch day in November 2010.

 

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Source: Take-Two Interactive

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