Microsoft released the launch trailer for Forza Horizon, an upcoming open world racing video game.

Developed by British games developer Playground Games in association with Turn 10 Studios, the game will be a part of Turn 10’s long-running Forza Motorsport franchise, but is considered more of a spin-off instead of the next true member of the series.

Watch the launch trailer after the jump:

Fans who download the demo and then purchase the full game will receive a specially designed custom 2013 SRT Viper GTS.

Forza Horizon will receive a demo on October 9th ahead of the game’s release date on October 23, 2012.

 

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