Electronic Arts is reportedly seeking to capitalize on the success of movie franchises like The Fast and the Furious, and has turned to the brothers Gantis, George and John to pen the film’s pitch. The brothers’ previous credits include last fall’s Real Steel.
Variety reports that United Talent Agency, EA’s reps, currently have Warner Bros., Sony and Paramount interested in the potential film, with Paramount being the current front-runner.
UTA and EA have been partners since 2008, and have since been shopping the likes of The Sims,Mass Effect, and Dead Space, among other EA game franchises, to various film studios.
There have been 18 Need for Speed games so far, and the series has generated over $100 million for EA. The last entry, The Run featured a very Hollywood-style flair for the cinematic, and starred actors such as Sean Faris (Never Back Down) and Christina Hendricks (Mad Men), but did not go down well with critics.
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