“There’s no other shooter on the market that does what Battlefield does,” that’s according to EA Labels president Frank Gibeau.

“The mix of vehicles and infantry combat with fully destructible environments in very large levels, nobody matches that. Until they do, we have a unique position, and I think we have a great position. From Bad Company to Bad Company 2 to Battlefield 3, we’ve grown that business from 3 million units to 18 million plus.

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The quality has gotten better. The technology has gotten better. We’ve done new things with the experience. We don’t feel like we’ve reached a barrier that says, ‘oh, we’re out of ideas to innovate.’

I think the idea that in real time, you knock a skyscraper down right into the middle of the level, it completely changes the whole game. You can imagine. And be rest assured that we have more levels like that,” Gibeau told IGN.

He states, even though there are a ton of shooters on the market, the genre will continue to grow as long as games keep innovating.”

“Our idea is to leap ahead using gen 4 and Frostbite 3 to drive the shooter category and grow Battlefield and give fans what they want. We feel very confident that we’ll be able to continue to make better and better Battlefields.

At the same time, we have a great rotation. We’ve got Battlefield. We’ve got Titanfall. We’ve got Battlefront. We feel pretty good about that mix. They all do something very different. That’s the trick. The more that these things feel the same, that’s when the category starts to fall away.

I don’t see that happening yet. I think we’ve got plenty of opportunity in gen 4, with eight times the computing power of the last gen, plus all the new online features, plus a lot of things like SmartGlass integration with Commander mode, where we’re going to continue to give shooter fans and those big franchise buyers bigger and bigger experiences,” he explained.

Gibeau hinted that Battlefield 4 might get a subscription service similar to Battlefield 3’s premium service.

“We had a great customer response on the Premium service for Battlefield 3. You can fully expect that we’ll exceed that value offering and that feature set next time. It worked great.”

Pre-order Battlefield 4

Battlefield 4, a genre-defining action blockbuster launching on October 29, 2013 for Xbox 360, Xbox One, PlayStation 3, PlayStation 4 and PC.

 

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