Its the time for everyone’s favorite two-time running worst company in America, Electronic Arts‘ press conference.

The press conference features a first look at “UFC, FIFA 14, Madden NFL 25, NBA LIVE, Need for Speed: Rivals and the world premiere of Battlefield 4 all-out multiplayer warfare and few other surprises.”

Watch the EA’s press conference live below:

“E3 attendees will get hands-on of Battlefield 4, experience next generation sports titles in the EA SPORTS IGNITE Lab, test drive Need For Speed Rivals and more all at EA’s booth #1601 in the south hall.

EA will also be showing off exclusives for the Xbox One, PlayStation 4 and PC”


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