E3 2012 brought 45,700 industry professionals to Los Angeles and also provided the city with $40 million in revenue from the various journalists, retailer, analysts, and 200 exhibitors from 103 countries.
Michael D. Gallagher, president and CEO of the ESA said, “E3 2012 focused and harnessed the passion, energy, and excitement for video games and propelled our industry into the global spotlight. Thanks to our members and exhibitors’ remarkable vision, billions of consumers watched and learned about our industry and this incredible intersection of creativity, technology, and content.”
Gallagher said E3 2012 resulted around 30,000 hotel room nights with over 300 buyers taking advantage of the VIP Retailer Program, a service package which includes “elite travel, concierge, and hosting services.”
The L.A. Convention Center (which is located next to the Staples Center where the Lakers and Kings play) has been a longtime home to E3, with the exception of two years, 1997 (where the convention took place in Atlanta) and 2007 (when a dramatically downsized show was held in Santa Monica). Obviously, the city of Los Angeles wants to keep the convention right where it is, especially considering that $40 million in revenue was pumped into the city’s economy in just one week.
However, the relationship between the Entertainment Software Association (ESA) and the City of Los Angeles has soured in recent months, leading to the possibility that the conference may change venues.
Gallagher told the Los Angeles Times, “We’re still in discussions with the city of Los Angeles, but we have a number of issues that still need to be resolved. If we can’t resolve them, we are preparing to go elsewhere…. We need assurances on things like square footage, the quality of the space, the ease of loading and unloading equipment, signage throughout the convention center for marketing and sponsorships,” Gallagher said. “We love being in Los Angeles, but we also have a show to put on.”
ESA will announce the dates and “host-city” for E3 2013 in the coming weeks, the expo might leave Los Angeles next year if a proposed renovation to the Convention Center is approved.
An anonymous source told the times that the ESA is considering San Francisco, New York, Chicago, and New Orleans as potential E3 host cities.
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