Speaking with OXM, Pachter said, “The CoD franchise is at or near its peak annual sales potential, and we’ll likely see sales stabilise, Battlefield 4’s launching next autumn and new consoles are coming out, so this is likely to affect sales.”
“It’s unlikely CoD will drop back to Earth in the next few years, as the online multiplayer audience and community is so strong. Activision could always make a mistake, but the franchise is so important to it that a serious error is unlikely. The biggest risk is consumer fatigue – but a few years ago CoD was a WWII shooter, and it morphed into Modern Warfare, then Black Ops. They will work hard to keep it fresh.”
A fellow analyst from EEDAR, Jesse Divnich said, “While momentum is on CoD’s side, the opportunity to dethrone a market leader is highest as consumers transition cycles. We have faith CoD can hold its market dominance, but EA will push to solidify Battlefield as the premiere shooter franchise as we transition to new consoles.”
So what do you think?
You can like our page on Facebook, follow us on Twitter, or add us to your circle on Google+ to keep yourself updated on all the latest news around the web.