Battlefield 3 sold three million copies through pre-orders alone.  EA also shipped another seven million units to retail, making Battlefield 3 the biggest day-one shipment in company history. 

The game launched in the US on Tuesday and in Europe today, and EA CEO John Riccitiello said during an earnings call last night that it was “off to a fantastic start on sales and quality”.

“We shipped 10 million units to retail and we are already receiving reorders. The data is still early but sell-through is strong.

“The results have been tremendous, thanks to the superb quality of the title produced by our DICE Studio in Stockholm, and the world-class marketing executed by our teams globally,” he added.

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“Our marketing made adept use of YouTube where 13 million people have viewed our trailers and on Facebook where we have 2.1 million fans. Battlefield 3 PR was everywhere, and on launch date, in North America alone, more than 8,400 stores opened early to sell the game. We couldn’t be happier with the launch of Battlefield 3.”

According to EA CO Peter Moore, ‘This is the biggest one-day shipment the company has ever done.’ It’s also already nearly more than Battlefield: Bad Company 2 sold in its entire lifetime, at 11 million, and more than double than last year’s would-be Call Of Duty killer Medal Of Honor.

Battlefield 3 is released today in Europe on Xbox 360, PlayStation 3 and PC. However, as of time of writing EA’s online store Origin is down and PC owners can’t activate their copies of their game. There have also been problems on Xbox Live with online play ever since the US launch.

Take a look at how the rest of the gaming world has reacted to the title so far by checking out our early Battlefield 3 review.

Order Battlefield 3 at Amazon | Battlefield 3Battlefield 3 Ships 10 Million Copies In First Week 7 at Gamestop

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