Hollywood action movie director, Michael Bay, has joined forces with Need for Speed and created a blockbuster television commercial for NFS The Run.
Bay is the world-renowned director of some of the biggest action films of all time, including Transformers, Pearl Harbor and The Rock. To create the promotional spot, Bay spent time playing the game and worked with the creative production team to get a feel for Need for Speed The Run and the franchise. In the trailer, Bay brings his vision and signature high-octane Hollywood style to The Run, adding his explosive touch to the action.
Bay is not unfamiliar with the art of advertising and commercial development as he has directed numerous ads, most recently for Victoria’s Secret – and there were plenty of explosions and fast cuts in that, as well.
“Working with Michael and his company, The Institute, was such an honour. He’s known for delivering exhilarating, over-the-top, action – exactly what players are looking forward to experiencing in Need for Speed The Run. We knew from the moment we met with Michael that he was the perfect person to bring our game to life for gamers seeking non-stop action,” said Jason DeLong, executive producer, Need for Speed The Run.
Take a look at Michael Bay’s Need for Speed The Run TV Commercial after the jump
Need for Speed: The Run System Requirements Revealed
Need for Speed The Run will be available on November 15, 2011 in North America and November 17, 2011 in Europe, for PC, Xbox 360, PS3, Wii and DS.
Pre-Order Need for Speed : The Run
Take a look at other NFS The Run trailer “On The Edge” Trailer, Race For Your Life Trailer, Lonely Boy Trailer and Multiplayer Trailer