Santa has a new assistant this year to help him deliver gifts to good children around the world.

If you think Siri voice recognition feature that’s part of Apple’s iPhone 4S is the greatest thing, you are not alone. In a new TV commercial for the iPhone 4S, Santa Claus makes use of Siri, the iPhone 4S voice-controlled assistant to find your address and local weather conditions at his delivery points on Christmas Eve.

Although the iPhone does not get a mention in the ad, it’s clear Apple is expecting the iPhone 4S to be a very popular gift this year. The iPhone 4S has virtually no design changes over the previous model, so Apple is pushing Siri as the main selling point for the new phone, a feature exclusive to the device. Take a look at the new TVC after the break

We’d like to know what you think of the new Apple’s TVC? Share you views in comments below

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