After months of speculation and rumors, Apple unveiled its “most personal device yet” the Apple Watch at their press conference in Cupertino, CA.

“Our goal has always been to make powerful technology more accessible. More relevant. And ultimately more personal.

Apple Watch represents a new chapter in the relationship people have with technology. It’s the most personal product we’ve ever made, because it’s the first one designed to be worn,” said Apple.

“A device you wear is vastly different from one you keep on a desk or carry in your pocket. It’s more than a tool. It’s a very personal expression. So we designed Apple Watch to reflect a wide range of stylistic preferences. And we’ve curated three distinctive collections to help you find the watch that’s right for you.

Apple Watch

Stainless steel or space black stainless steel cases. Sapphire crystal. A range of stylish bands.

Apple Watch Sport

Anodized aluminum cases in silver or space gray. Strengthened Ion-X glass. Colorful, durable bands.

Apple Watch Edition

18-karat gold cases in yellow or rose. Sapphire crystal. Exquisitely crafted bands and closures.”

The rotary dial on the side of the device is called the ‘crown’ plays a key part and acts like a multifunction input mechanism. It turns rotary movement into digital data, by spinning the crown you can zoom in and out on a map, or wide degree of other functions.

The spin mechanism is app-dependent, and “it is an entirely new way of navigating any OS.” Along with communication and interactive functions, it offers health and fitness options, giving users the chance to “share something as personal as your heartbeat.”

Apple Watch starts at $349, it will be available in early 2015.

 

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