“Physical games will be around a lot longer than some people think,” according to Sony’s SVP of PlayStation brand marketing, Guy Longworth.
“Vast majority of games don’t want to buy the games online right now.” In an interview with GamesIndustry, Longworth was asked “how will Sony balance the needs of retailers with what’s good for the gamers?”
He replied: “I think the reality is this: Our digital business is growing fast, and we have incredibly strong partnerships with our key retail partners as well. What we try to do is offer a relatively level playing field and let the gamers decide.
We’re not trying to advantage them, we believe in consumer choice. It’s clear that the vast majority of the people want to go down to GameStop or Best Buy, they don’t want to buy it online right now.
How that might change in the future is kind of hard to predict. People might be quite surprised, I think physical games will be around a lot longer than some people think.”
Xbox One and PlayStation 4 games will be available digitally at the same time as they are available in stores.
Do you pre-order the games online or walk down to the store?
PS4 is expected to launch in the fourth quarter of 2013.
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